Marketing Through Social Networking GamesAaron Templeman

Marketing Through Social Networks Is The New Way To Reach Gen Y

The Problem

Social networking sites have become a hot spot for Gen Y. Even though companies know where to go to market, they do not know how to reach their target audience. Traditional internet advertising, such as advertisement bars on the side of the web page, have proven ineffective. Gen Y has rejected other attempts at marketing like businesses getting a social networking page.

Proximity's Social Media Solution / Recommendation

Proximity focus group results show that Gen Y users do not welcome any attempt of businesses to advertise to them. This means that marketing must take a different route in reaching Gen Y.

This report details how to market through social networking games, as well as why marketing through games will be effective. It will show how games are designed so that specific audiences can be targeted, and how companies' products can be distributed effectively.

Available now at www.proximity.edu

Prospectus